AUTHORS: SKROZ / design team: Margita Grubiša, Marin Jelčić, Daniela Škarica, Ivana Žalac, Anđela Marinović, Dorotea Klinčić
VISUAL IDENTITY, SIGNALIZATION AND DESIGN: Maša Vukmanivić, Teo Drempetić Čonkić, Maja Preglej, Jasmina Dupalo
ILLUSTRATION: Hana Tintor
CLIENT: Yellow Submarine d.o.o.
STATUS: finished building
YEAR: 2018
LOCATION: Zagreb
AREA: 105 m2
PHOTOGRAPHY: Bosnić+Dorotić
The Submarine restaurant, in their desire to redefine their brand identity, are redesigning their visual communications and refreshing the design of both the interior and exterior of the restaurant.
The element of the yellow pipe with a periscope, as an inherited part of the original identity, is preserved and integrated into the space. The periscope, a recognizable symbol of a submarine, runs through the restaurant, furniture, logo, typography, and menus, visually and architecturally connecting the design into a unique, clear, and contemporary identity.