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Location is the heart of tourism. The constant growth of this important generator of economic stability raises the question of the ecological, economic, and social sustainability of the destination. The Punta Nova campsite project addresses the challenge of creating a high-end tourist camping destination with a reduced environmental impact. The project is located on the atypical and recognizable Rastovac cape on the island of Pag, known for its pine forest reached through Pag’s “moon surface.”

On a total of 40 hectares of the cape, 22 hectares of which are designated for the campsite, 733 accommodation units (camping pitches) and so-called accompanying facilities in 25 permanent buildings are planned. The facilities are varied, from essential utility structures (sanitary facilities) to those intended for hospitality, entertainment, and recreation.

The campsite area is zoned based on the principle of space and content gradation, with the intention of preserving original green areas and reducing vehicular traffic. At the entrance, an “entrance zone” has been formed, a kind of control infrastructural point with a transformer station, wastewater treatment plant, vehicle movement control for communal and delivery services, and operational control within the cape zone. The entrance zone leads to the main axis of the peninsula, located on the existing north-south route, with a perpendicular east-west axis. At the intersection of the two axes is the center with all the main public amenities, while the extensions end with “magnets” oriented towards the main views: aquapark and recreation to the north, wellness to the east, and the main beach with a pizzeria to the west.

More intensive construction within the area is planned on non-green surfaces, while other facilities are dotted within the greenery. Interventions are deliberately omitted within the green coastal ring, which represents a place of interweaving two opposites – the natural features of the micro-environment location and the recognizable qualities of the island of Pag. The value of the space that provides authenticity is emphasized by adding point-like facilities such as promenades, exercise, and rest areas.

The position of the accommodation units is defined by the intention to reduce vehicular traffic, so the camping pitches are located in the first part of the cape, closer to the entrance, while the remaining parts of the campsite are exclusively pedestrian or accessible by bicycle. By affirming the quality of the space and creating a smaller number of larger pitches bordered by “islands” of existing tall greenery, added value is created that allows the camper, regardless of the type of accommodation, to experience infinite courtyards in the immediate vicinity of the accommodation unit. The mobile home pitches are atypical, pentagonal, designed to free up views for all users towards the sea by offsetting volumes.

The permanent buildings within the project are dual-designed – as scattered stone volumes characteristic of Pag within the central zone and with a strong orientation to the “magnetic” points. The design of the sanitary facilities as the most important meeting place within the campsite is derived from traditional Dalmatian courtyards. These spaces represent a kind of outdoor living rooms formed by walls and the distribution of specific contents of the sanitary facility within several buildings.

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